RUN UP INFORMATION TECHNOLOGY respects the privacy rights of consumers and recognizes the importance of protecting the information collected about you. We have adopted this global Online Privacy Policy to explicate how we store and use personal and non-personal information we collect online on our websites during your use of our online products and/or services.

"This privacy policy describes how we collect and use the personal information you provide on our website. It also describes the choices available to you regarding the use of your personal information and the steps you can take to access this information and to request that we correct or delete it.

As is true of most websites, GAMEMILY ALSO gathers information automatically and stores it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and click-stream data. We use this information, which does not identify individual visitors, to analyze trends, to administer the website, to track visitors’ movements around the site and to gather information about the geographic location of our visitors as a whole.

Additionally, if the user chooses to submit such information, we may collect Personally Identifiable Information (“PII”) about our users. This information may include name and/or e-mail address, which we maintain in encrypted form on secure servers.

A "cookie" is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies.

Gamemily will maintain log files which contain IP addresses. An IP address is a numeric address that may be assigned to your computer by your Internet Service Provider. In general, we use log files to monitor traffic on our websites, to troubleshoot technical problems and to report aggregate information to our advertisers. In the event of user abuse of our websites, however, we may block certain IP addresses or console IDs provided by our licensed hardware manufacturers. If available, IP addresses and console IDs may be used to personally identify you in order to enforce our Terms of Service.

Gamemily will use its own proprietary analytic metrics tool and other analytics technologies to collect non-personal information when you use our online products and services. The information collected includes data about your hardware system, media, Internet and website usage and how your game is used, including your game statistics, feature usage and purchase history, as well as MAC Address, and IP address.

What shall we do with the information collected?

Gamemily uses your information to fulfill your specific requests, purchase orders and to send you purchase confirmation and other account-related information. In addition, if you choose to receive communications from us about Gamemily products and news, the personal information you provide will allow us to send you messages about things including new products, features, enhancements, special offers, upgrade opportunities, contests and events on interest. You may also later opt out of this service from gamemily.

Otherwise, Gamemily uses personal and non-personal information, both individually and combined together, to better understand the behavior and preferences of our customers, to troubleshoot technical problems, to enforce our Terms of Service, to ensure proper functioning of our products and services as well as to help improve them. In addition, we combine non-personal information with personal information, such as an email address, to tailor our offerings, web pages or game play experience to your preferences and interests. We will not, however, send you any such marketing emails unless you opt in to receive them.

If you choose to use our referral service to "tell a friend" about a Gamemily product or site, we will ask you for your friend's name and email address. We will send your friend an email on your behalf inviting him or her to visit the site or check out our products. Gamemily stores your friend's name and email for a short period for the sole purpose of sending this email and for redundancy checking, to be sure that your friend does not receive multiple copies of the same email message. We do not keep or use this information for any other purpose.

Your participation in tournaments or other online game events is also conditional upon our collection, use, storage, transmission and public display of statistical data (such as your scores, rankings and achievements) generated through your participation.